Advanced SEO: Developing an SEO-Friendly Website
Created By
Brad Batesole via LinkedIn Learning
- 2-3 hours worth of material
- LinkedIn Learning
- English
Course Overview
Learn advanced SEO techniques to build an SEO-friendly website from the ground up. Find out how to optimize your site architecture, URLs, speed, and more.
Course Circullum
Introduction
- Welcome
- What you should know before getting started
- What is an SEO-friendly website?
- Components of on-site SEO
- Optimization from the perspective of Google
- Indexable content
- Improving site indexability
- Crawlability
- Robots.txt
- Site information architecture
- Creating your site architecture
- HTTP vs. HTTPS
- Subdomains
- Picking a domain name
- Site maps
- URL structure
- Canonical URLs
- Pagination
- HTTP status codes
- Mobile and desktop friendly
- Site tags
- Term Frequency–Inverse Document Frequency (TF-IDF)
- Image filenames and alt attributes
- Structured data
- Schema.org
- Site speed
- JavaScript and the DOM
- Critical rendering path
- HTTP/2
- Progressive web apps
- Next steps
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This Course Include:
Introduction
- Welcome
- What you should know before getting started
- What is an SEO-friendly website?
- Components of on-site SEO
- Optimization from the perspective of Google
- Indexable content
- Improving site indexability
- Crawlability
- Robots.txt
- Site information architecture
- Creating your site architecture
- HTTP vs. HTTPS
- Subdomains
- Picking a domain name
- Site maps
- URL structure
- Canonical URLs
- Pagination
- HTTP status codes
- Mobile and desktop friendly
- Site tags
- Term Frequency–Inverse Document Frequency (TF-IDF)
- Image filenames and alt attributes
- Structured data
- Schema.org
- Site speed
- JavaScript and the DOM
- Critical rendering path
- HTTP/2
- Progressive web apps
- Next steps
- Provider:LinkedIn Learning
- Certificate:Certificate Available
- Language:English
- Duration:2-3 hours worth of material
- Language CC: