Course Overview

Learn how to advertise your products and services on Twitter. Find out how to create campaigns, target audiences, define your budget, and schedule and manage tweets.

Course Circullum

Introduction

Reach your audience with Twitter Ads

1. Get Started Advertising on Twitter

An introduction to Twitter Ads
Twitter Ad campaign types
Basic advertising terminology

2. Prepare for Success

How to craft a powerful profile
Define and target your audience

3. Foundations of Twitter Ads

Set up your advertising account
Navigate the interface

4. Basic Targeting Methods

Demographic targeting: Geotargeting
Keyword targeting
Interest targeting

5. Advanced Targeting Methods

Tailored Audiences
Device-based targeting
Follower look-alike

6. Bidding Configuration

Set up budgets
Decide on your bids

7. Create a Campaign

Set up a campaign
Set your bid and budget
Select your audience: Targeting
Choose your creatives
Review your campaign

8. Managing Creative

Manage tweets
Cards library
Twitter Media Studio

9. Reviewing Your Analytics

Review your campaign reports
Tweet activity
Video activity

Conclusion

Next steps

Megan Adams

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