Content Marketing: ROI
Created By
Velera Wilson via LinkedIn Learning
- Less than 1 hour of material
- LinkedIn Learning
- English
Course Overview
Learn how to establish goals and metrics for your content marketing, calculate ROI, develop assets to drive results, and effectively report campaign progress to stakeholders.
Course Circullum
Introduction
- Why calculate ROI of content marketing
- Determine content marketing goals with stakeholders
- Align metrics to content marketing goals
- Set up content marketing performance benchmarks
- Define timeframes for measurement
- The content marketing ROI formula
- Content marketing ROI calculation example
- Calculation example: Comparing ROI across tactics
- Deciding on content types
- Aligning content with buyer phase
- Determining distribution channels for content
- Campaign attribution models to consider
- Tools to track campaign progress
- Useful vs. relevant metrics
- Adjusting campaign variables
- Calculating ROI on content campaigns
Item Reviews - 3
Submit Reviews
This Course Include:
Introduction
- Why calculate ROI of content marketing
- Determine content marketing goals with stakeholders
- Align metrics to content marketing goals
- Set up content marketing performance benchmarks
- Define timeframes for measurement
- The content marketing ROI formula
- Content marketing ROI calculation example
- Calculation example: Comparing ROI across tactics
- Deciding on content types
- Aligning content with buyer phase
- Determining distribution channels for content
- Campaign attribution models to consider
- Tools to track campaign progress
- Useful vs. relevant metrics
- Adjusting campaign variables
- Calculating ROI on content campaigns
- Provider:LinkedIn Learning
- Certificate:Certificate Available
- Language:English
- Duration:Less than 1 hour of material
- Language CC: