Learning PPC with Google Ads
Created By
Duane Brown via LinkedIn Learning
- 0
- 1-2 hours worth of material
- LinkedIn Learning
- English
Course Overview
Learn how to drive traffic to your website and products using pay-per-click (PPC) advertising with Google Ads.
Course Circullum
Introduction
- Grow your business with PPC
- What is PPC marketing?
- Where does PPC fit in the funnel?
- Is PPC right for your business?
- Understand your target audience
- Distinguish PPC, SEO, and programmatic
- How to do keyword research
- Pick the right keywords
- Keyword organization
- Keyword match type
- What are negative keywords
- Write ad copy that sells
- PPC campaign goals
- PPC campaign settings
- PPC campaign structure
- Conversion tracking for PPC campaigns
- Using a search query report (SQR)
- Cost per click (CPC) and bid management
- Google Ads Editor for PPC campaigns
- Continue learning about PPC
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This Course Include:
Introduction
- Grow your business with PPC
- What is PPC marketing?
- Where does PPC fit in the funnel?
- Is PPC right for your business?
- Understand your target audience
- Distinguish PPC, SEO, and programmatic
- How to do keyword research
- Pick the right keywords
- Keyword organization
- Keyword match type
- What are negative keywords
- Write ad copy that sells
- PPC campaign goals
- PPC campaign settings
- PPC campaign structure
- Conversion tracking for PPC campaigns
- Using a search query report (SQR)
- Cost per click (CPC) and bid management
- Google Ads Editor for PPC campaigns
- Continue learning about PPC
- Provider:LinkedIn Learning
- Certificate:Certificate Available
- Language:English
- Duration:1-2 hours worth of material
- Language CC: