Marketing Management - II
Created By
Prof. Jayanta Chatterjee and Prof. Shashi Shekhar via Swayam
- 0
- 8 weeks long
- Swayam
- English
Course Overview
This is part-II of a course on Marketing Management. The objective of the course is to introduce the participants to principles and practices, theoretical building blocks of marketing, its role as an organizational engine and the evolving marketing process of today. At the end of the course, a participant will be able to understand and manage the core marketing management function. INTENDED AUDIENCE : Contents will be updated soon PRE-REQUISITES : Graduation, Marketing Management-I INDUSTRY SUPPORT : FMCG, Automotive, Chemical, Pharmaceutical, Engineering and Service Industries
Course Circullum
Week 1: Design, Launch, & Management of Market OfferingsWeek 2: Design, Launch, & Management of Market OfferingsWeek 3: Services MarketingWeek 4: Brand ManagementWeek 5: Brand ManagementWeek 6: Design and Implementation of Pricing StrategiesWeek 7: Marketing Channels and Distribution SystemWeek 8: Integrated Marketing Communication
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This Course Include:
Week 1: Design, Launch, & Management of Market OfferingsWeek 2: Design, Launch, & Management of Market OfferingsWeek 3: Services MarketingWeek 4: Brand ManagementWeek 5: Brand ManagementWeek 6: Design and Implementation of Pricing StrategiesWeek 7: Marketing Channels and Distribution SystemWeek 8: Integrated Marketing Communication
- Provider:Swayam
- Certificate:Paid Certificate Available
- Language:English
- Duration:8 weeks long
- Language CC: