Marketing Tools: Digital Marketing Tools and Services

Course Overview

Learn about top digital marketing tools and why choosing the right tool or service is so important.

Course Circullum

Introduction

Discover the top digital marketing tools

1. Foundations of Digital Marketing: Selecting the Right Tools

Important areas of digital marketing
Selecting the right marketing tool

2. Social Media Marketing: Platforms, Tools, and Strategies

Organic social media marketing platforms
Promoting content in social media
Social media automation tools and suites

3. Digital Advertising: The Top Tools and Platforms

Different methods of digital advertising
Display advertising platforms and tools
Bid management platforms and tools
Search engine marketing tools
Video advertising platforms and tools
Mobile advertising platforms and tools

4. Top Tools for Content Creation, Curation, and Collaboration

Content design tools for digital marketing
Content curation tools for digital marketing
Team collaboration tools for digital marketing

5. Analytics and SEO in Digital Marketing Campaigns

Website analytics tools
Website user experience (UX) tools
Free SEO tools and techniques
Paid SEO tools

6. Email Marketing: The Top Tools

Choosing an email marketing solution
Top email marketing tools

7. Affiliate Marketing: Select and Leverage the Best Tools

Tips for selecting the right affiliate marketing platform
Top affiliate marketing networks

Conclusion

Recommended essentials for digital marketing
Stay up to date in the world of digital marketing

Anson Alexander

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