Course Overview

Explore the concepts of search engine optimization (SEO). Learn the strategy behind great SEO including keyword planning, link building and SEO for ecommerce, and mobile audiences.

Course Circullum

Introduction

Leveraging search to accomplish your business goals

1. Overview of SEO

What is search engine optimization?
Reading search engine result pages
How SEO affects your business

2. Keywords: The Foundation of SEO

Planning and researching your SEO keywords
Analyzing SEO keywords and leveraging keyword attributes
Mapping SEO keyword distribution and continually evaluating

3. Content Optimization for SEO: How Search Engines and People View Webpages

Outlining content optimization
Optimizing site structure
Optimizing on-page elements

4. Content Optimization: Technical SEO

Interpreting the code behind webpages for SEO
Outlining how search engines index content
Working with canonical URLs and redirects: Technical SEO
Leveraging structured data: Technical SEO
Using Google Search Console for SEO
Using the Google Page Experience signal and Core Web Vitals
Planning content over the long term

5. Link Building and Measurement Strategies

Outlining the importance of links for SEO
Building links for SEO
Measuring SEO performance
Analyzing keywords and links

Conclusion

Using your SEO foundational knowledge

David Booth

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