Social Media Marketing: Social CRM

  • 0
  • Less than 1 hour of material
  • LinkedIn Learning
  • English
Social Media Marketing: Social CRM

Course Overview

Learn how to promote your business online and meaningfully engage with your customers using a social CRM (customer relationship management) system.

Course Circullum

Introduction
  • Welcome
  • What is social customer relationship management (CRM)?
1. Get Started
  • The new way of marketing
  • Choose a social CRM platform
  • Allocate resources
2. Develop Your Strategy
  • Branding
  • Rules of engagement
  • Campaigns
3. Manage Social CRM
  • Identify influencers
  • Engage with prospects
  • Customer service
4. Your Toolkit
  • Process documentation
  • Analytics
Conclusion
  • Next steps
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This Course Include:
Introduction
  • Welcome
  • What is social customer relationship management (CRM)?
1. Get Started
  • The new way of marketing
  • Choose a social CRM platform
  • Allocate resources
2. Develop Your Strategy
  • Branding
  • Rules of engagement
  • Campaigns
3. Manage Social CRM
  • Identify influencers
  • Engage with prospects
  • Customer service
4. Your Toolkit
  • Process documentation
  • Analytics
Conclusion
  • Next steps
  • Provider:LinkedIn Learning
  • Certificate:Certificate Available
  • Language:English
  • Duration:Less than 1 hour of material
  • Language CC:

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