Strategic Communication for Sustainable Development

Course Overview

This course aims to provide basic formal training to budding professionals, social workers, and students in the role of strategic communication in sustainable development.Course Goals:1. To help the students understand the role of communication in sustainable development2. To help students use strategic communication to solve problems of sustainable developmentINTENDED AUDIENCE: Elective, UG/ PG in Management/ Social Welfare.INDUSTRY SUPPORT: All major corporate houses for training in Corporate Social Responsibility/ Management of their in house foundations etc.

Course Circullum

Week 1:

Introduction to sustainability communication (30 minutes)&
Why is communication important for sustainable development (30 minutes)
Approaches to sustainability communication (1 hr)

Week 2:

Sociological & psychological perspectives of sustainability communication
Sustainability communication: A systemic-constructivist perspective
Strategies for sustainable development
What is strategic communication?
How is strategic communication related to sustainable development?

Week 3:

Steps of strategic communication for sustainable development

Week 4:

Applications of strategic communication in sustainable development
Best practices in strategic communication in sustainable development

Final Examination: Multiple Choice Questions just like the weekly assignments

Prof. Aradhna Malik

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